About Us

Meet our Founders

  • Alberto Moro & Mattia Sferrazza

    Two university students , Alberto comes from business and corporate tech, Mattia from AI and building things.


    We started AURA because we wanted something better than running on caffeine all day and unhealthy sport drinks for proper hydration

Our Mision and Vision

To fuel students with clean, functional hydration and energy: high-quality, transparent, and built for the real demands of student life.

We're starting here, in Tilburg, the city that shaped us, but AURA is just getting started.

Our goal is to expand across student cities in the Netherlands and beyond, powered by a grassroots AURA Ambassador Program. We want to build a network of students who believe in showing up as their best selves, every day, energized, focused, and hydrated.

The AURA student Movement

We’re not just selling a product, we’re starting a movement.
Through our AURA Ambassador Program, we’re building a community of students across campuses who believe in better energy, smarter hydration, and supporting each other in becoming their best.

Want to be part of it?

Join Us